Cornfield & Partners

Insights

Cross-Border Communication & Cultural Differences

15th December 2017
Cross-Border Communication & Cultural Differences

Originally published on http://uk.businessinsider.com on December 7, 2017, by Mark Abadi

Understanding local language specifics is critical for successful business abroad. According to Craig Storti, director of Communicating Across Cultures, the same sentence will have different meanings in different cultures: from positive to absolutely negative interpretations.

Find out more about cultural differences and their effect on international business operations.

Share