“The key to international business is to think globally and act locally.”
Brexit changes the rules of the game and opens new opportunities and challenges both for local UK companies and foreign enterprises considering the UK as a new market.
Dr Tolu Olarewaju, lecturer in economics at Staffordshire University Business School, points out the best working strategies in the international business field, including identifying niche markets, exploring international licensing and considering franchising or contract manufacturing. Find out what he thinks Brexit offers the international marketplace.
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